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How to Create Effective Titles

Let's not beat around the bush here - your title can make or break your entire piece.  It's the first thing a reader sees, your only chance at a good first impression.  Your title is what entices someone to click through and read further or scroll on past.

No pressure, right?  Lucky for you, following some easy tips can make your headline more effective and we're here to tell you what those are!

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